How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?

This study contributes to the growing body of literature investigating how and why consumers form connections to brands by applying an attachment theoretical framework. According to the attachment theory, children develop internal working models of the reliability of others in the interaction with the primary caregiver(s). It can be assumed that this attachment style, which is conceptualized along two dimensions (secure–anxious and dependent–independent), not only influences intimate relationships in the long run, but may also play an important role in customer relationships. The author investigates the influence of attachment style along the brand attachment – brand trust and brand loyalty chain. The sample consists of 216 adolescents. The results derived from structural equation modeling (SEM) by proposing a non-recursive model show that the dependent–independent dimension of parental attachment style positively influences the corresponding dimension of brand attachment predisposition and is important for all of the constructs along the brand attachment – brand trust and brand loyalty chain. However, this is not the case with the secure–anxious dimension of parental attachment style. The secure–anxious dimension of brand attachment predisposition does, on the other hand, have a significant impact at least on brand trust. The results are discussed from an attachment theoretical point of view and corroborate the suppositions of Rindfleisch, Burroughs, and Wong (2009 Rindfleisch, Aric, James E. Burroughs, and Nancy Wong. 2009. The safety of objects: Materialism, existential insecurity, and brand connection. Journal of Consumer Research 36 (1): 1–16.[Crossref], [Web of Science ®] , [Google Scholar]), who grounded their findings on terror management theory. Several possible implications of these results for the theory and practice of brand management and advertising, especially in the light of the gamification of advertising, are discussed.     

一种基于Edline线特征的车道线识别算法

为了提升车道线检测的准确性和实时性,改良车道偏离预警系统的性能,提出了一种新的车道线识别算法。首先应用投影法对采集到的图像设立感兴趣区域,以此来减少图像中存在的干扰信息;其次应用一种改进后的自适应高斯滤波算法对采集所得图像进行平滑处理,减少图像中不必要的细节;最后采用边缘绘制算法进行边缘检测,在此基础上,提出一种线段检测算法——Edline算法提取边缘线,对检测到的直线段进行筛选和聚类。利用引用计数法对车道线进行跟踪和预测。结果表明,新算法的平均处理时间为17.1 ms,准确率为96.19%,将其应用在车道偏离预警系统中可以有效地提高预警效率,提升预警的准确性和响应速度。研究结果丰富了车道线识别理论,可为车道偏离预警系统的应用及基础研究提供参考。     

上部覆盖层下伏页岩一类潜在滑坡演化变形机制分析

为研究上部覆盖层下伏页岩这一类型的滑坡失稳变形,需要确定其变形的潜在影响因素,从定量角度上分析这一类型滑坡灾害的变形演化问题。以容县六王镇西流河潜在滑坡为研究对象,借助钻孔勘探、室内试验和地质调绘,详细分析了西流河滑坡的工程地质概况,并推测其可能的变形演化机制,然后利用Geostudio数值软件建立西流河滑坡的渗流模型,模拟其在不同降雨工况下的渗流规律。研究发现:西流河滑坡在持续降雨过程中稳定性系数从1.224逐步降低至1.09,稳定性系数不断下降,滑坡体内由垂直入渗逐步转化沿滑动带稳定渗流;当遭遇极端暴雨情况(50年重现期)时,滑坡体内稳定渗流场显著增厚,饱和滑带土增多,滑坡安全储备达到极限。由此可以得出:上部覆盖层下伏页岩一类滑坡变形演化过程主要分滑坡体上部覆盖层堆积阶段,垂直入渗至页岩富水软化阶段和稳定渗流至潜在滑动带软化蠕变这3个阶段;其中上部覆盖层的高渗透性和下伏页岩的隔水特征是导致页岩风化带软化蠕变和稳定渗流场形成的关键因素。研究结果为上部覆盖层下伏页岩这一类滑坡影响因素的研究提供了一些证据,对研究滑坡演化变形机制具有借鉴意义。     

滨州市社会养老服务体系完善研究

滨州市人口老龄化形势非常严峻,为积极应对人口老龄化带来的压力和挑战,滨州市不断推进社会养老服务体系建设,在推行敬老院“一院两制”管理模式、发展社区村办独立型老年公寓、建立政府购买居家养老服务制度、推行“爱心时间银行”储蓄卡制度等方面取得了成功探索。为进一步推进滨州市社会养老服务体系建设,提出了鼓励社会力量兴办养老事业、加快完善养老服务机构建设、建立虚拟养老院、推行居家养老有偿服务等建议。     

认知无线电研究综述

本文论证了功利导向的市场化改革不是万能的,至少不适合科研领域。科研的根本动力是人对科学问题的兴趣,而功利化冲淡人对科学的兴趣,使人分心、浮躁和思想不自由,因而不是科研的动力;而是科研的阻力。科学产品具有自然垄断性、公共性、外部性和信息不完全性,因而容易使市场失效。在此基础上,文章还分析了中国科学的进步远不如经济的增长的一个主要原因是中国人的实用主义和功利主义的价值观。     

O,O-二乙基硫代磷酰氯精制工艺改进

以五硫化二磷为原材料，在催化剂吡啶存在下，与无水乙醇反应合成乙基硫化物，再与氯气反应，得到O，O-二乙基硫代磷酰氯粗品。该粗品通过精制工艺的改进，采用硫化钠和氢氧化钠的混合物进行处理，得到纯度≥99％的O，O-二乙基硫代磷酰氯。     

"众乐乐":旅游虚拟社区"结伴旅行"之质性研究

以往对互联网与旅游相结合的研究多集中在旅游信息交换方面,本文将探讨在互联网平台上寻找"游伴"的现象.采用扎根理论(grounded theory),文章搜集和分析了一个"讨论串"和12个半结构式访谈.研究发现,虚拟社区结伴旅行是互联网普及和自助精神共同作用下产生的一种自助旅行方式.旅游者通过控制旅伴的数量和质量,规定旅伴间的权责关系,力图在孤独的背包客和团队旅游中找寻一条中间道路,以"小圈子"把这条中间道路确定和保持下来,他们的旅游体验最终结合团队旅游和背包客的优点,实现了优化.文章最后讨论了研究限制和未来研究方向.     

旅游流在区域内聚:从自组织到组织--区域旅游研究的一个理论框架

首次提出并研究"旅游流的区域内聚"现象.根据系统的自组织与组织原理,以江浙沪地区为例,研究在旅游流的区域自组织演化中所形成的旅游中心城市,并研究以这些旅游中心城市作为节点而形成的区域空间结构和基于这种区域形态的区域旅游空间组织.     

国外遗产研究博士生培养的特征及启示——以美国阿肯色州立大学为例

尽管目前有关世界遗产的相关研究比较多,但是在高层次的博士生培养方面的研究,却几乎是一个空白。而我国在遗产相关专业或方向的博士生培养方面,基本上还处于刚刚起步的阶段,大多数高校或科研机构存在着指导教师(学术背景)单一、过分追求博士生发表学术论文的篇数、博士生的研究成果欠缺原创性等弊端。为了填补这一研究空白和解决这些问题,笔者希望通过详细地介绍美国阿肯色州立大学遗产研究博士项目的主要过程,让我国的遗产相关研究者们更加清楚、明晰地了解国外遗产研究专业或方向高层次教育的动态,并对国内高校及科研机构的遗产研究专业或方向的博士生培养提出了建设性的意见。     

E-satisfaction: a re-examination

E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an online context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of customer loyalty and thus, the Internet retailer's endurance and success. The current study replicates the initial examination of e-satisfaction within the U.S. by [Szymanski, David M., & Richard T. Hise (2000). E-satisfaction: An initial examination. Journal of Retailing, 76(3), 309-322] among a sample of online consumers drawn from Germany. The replication was extended to two contexts—consumer satisfaction with Internet retail shopping and consumer satisfaction with Internet financial services sites. The results yield rich insights into the validity of extending the measurement and predictors of e-satisfaction to a trans-national context.